newbioname2 has always had a love for the arts of Hip Hop. Born and raised in El Paso, TX, it was the dance that first caught his eye and opened the doors to the culture that would eventually transform him and become his life. He first discovered B-boying (breakdancing) on the basketball courts, parks, and streets of nearby neighborhoods where he grew up. By the time Artson reached middle school he had already performed and competed in numerous local showcases and competitions around the city.

Being a true student of Hip Hop and needing to find additional channels to quell an endless pool of creativity, he also began expressing himself through graffiti and emceeing at the age of 14. He started linking up with friends he’d met at local clubs and house parties that shared his passion for rhyming and graffiti. Eventually they started taking their skills more seriously, and Artson first took the stage in a teen expo in 1992 at the age of sixteen. In that very moment, he fell in love with rockin’ the mic for the masses, and his quest to be a musical artist was born. In 1994, Artson and his friends got their first set of musical equipment; a four track, a sampler, and a mic. Recording, sampling, and buying records became part of their daily ritual.

Artson and one of his friends he had been recording with packed their bags in the summer of 1995 and moved to Las Vegas to pursue bigger opportunities. They enlisted another emcee once there, and in 1996, they released their first EP as The Path titled “The Path Least Taken.” The album was distributed independently at hip hop events and local music stores throughout Las Vegas. The trio parted ways to pursue personal interests, leaving their sophomore album unreleased. Artson continued to record music as a solo artist for the next five years.

In 2002, Artson opened a recording studio created and his own record label, Death Valley Entertainment. Death Valley consisted of himself and three other artists. Artson released his first solo album in 2004, “Save the World, If Only I Could.” It was a deeply personal and emotional album, but it did not receive much critical praise. The experience created creative differences and personal disputes within the Death Valley camp, leading Artson to terminate the label. He went back to the studio, solo. Around this time, he found himself spending more time focusing on b-boying. His dedication to the dance led to his initiation into the legendary and world famous Rock Steady Crew in 2003.

Despite its imperfections, Artson’s first solo album had caught the attention of some influential producers and emcees including freestyle legend Craig G, Tash of the Alcoholics, Wildchild, and Planet Asia. With their help, he released “Save the World, part 2,” which featured a number of the remixed songs from the first album along with new material. From raw hip hop, to jazzy, soulful melodic tracks, the album truly had something for everyone. The album sold well over 15,000 CD’s on a 3 month 22 city tour and received the indie beat in Vibe magazine, the indie 500 in Scratch, and the indie shot in Mugshot magazine.

In 2009, he released “Organic Dreams,” a Native American Flute album that pays tribute to his ancestry and continues to illustrate his diversity as an artist. “The Music,” his 3rd album as an emcee, is currently in production and set to release in the summer of 2010. He also currently continues to travel throughout the U.S. performing, teaching and competing as a b-boy. Having graduated from student to teacher, Artson now gives back to the community by throwing b-boy competitions and Hip Hop festivals designed to educate the youth and local communities about Hip Hop culture and to preserve the art of b-boying. Despite his many successes, he professes to always remain a student of Hip Hop culture.

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“I’ll sleep when I stop dreaming.“ – Artson

Arturo “Artson “ Hernandez
PH: (702) 540-7641 | EMAIL: Artsonrsc@gmail.com